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IGNOU BBA in Retailing (BBA(Retailing)) Admission Eligibility

IGNOU BBA in Retailing (BBA(Retailing)) Admission Eligibility

This Programme is offered in modular approach. On completion of Ist Year only, you get a Diploma in Retailing (DIR). On completion of IInd Year you get an Advanced Diploma in Retailing (ADIR), and on completion of IIIrd year you get a BBA degree. The programme is offered once, in July every year. There’s three month-internship in the Ist year and on-the-job training in the IInd and IIIrd years.

You can get the Prospectus  from the Registrar (SR&E), IGNOU, Maidan Garhi, New Delhi-110068 and from Regional Centres, Study Centres, and IGNOU ARMY, NAVY, AIR FORCE AND ASSAM RIFLES Recognised Regional Centres. or you can  Click here for Common Prospectus to know  more details about the course.

Eligibility : 

Category A – Direct entry

  • +2/equivalent based on merit of physically fit candidates.
  • The University provides reservation of seats as per Government of India rules.
  • There will be a personal interview at the regional center prior to selection of candidates. The Regional Director, in consultation with the Programme Coordinator, will conduct the interview.
  • Candidates will be selected on the basis of personal interview, during which a candidate will be judged on the following:

Appearance, ability to communicate, attitude, mental alertness, general awareness. Each of these shall carry maximum of 10 marks. Candidate is require to secure at least 25 out of 50 to qualify.

Category B – Sponsored Admission

The sponsor is allowed to nominate employees, who have passed +2/equivalent, from their retail organisation. The sponsor will submit a letter on the company’s letterhead issued by a competent authority along with an individual application form of the candidate nominated with the programme fee through a Demand Draft drawn in favour of IGNOU payable at New Delhi.
Candidates will deposit fees only after selection.


Course Fee: Rs. 27,000


Minimum Age: 18 Years
Maximum Age: 24 Years


Minimum Duration: 3 Years
Maximum Duration: 6 Years


Courses :

CourseCode Course Name Credits
 AMK-1  Marketing -AMK-1  4
 BRL-001  Overview of Retailing  4
 BRL-002  Retail Marketing and Communication  4
 BRL-003  Retail Management perspectives and Communication  4
 BRL-004  Customer Service Management  4
 BRLT-005  Internship and viva-voce  16
 BCOA-001  Business Communication and Entrepreneurship  4
 ECO-01  Business Organization  4
 BRL – 006  Buying and Merchandising – I  4
 BRL – 007  Store Operations – I  4
 BRL – 008  Human Resources  4
 BRLT – 09  On the Job Training and Vica-Voce  8
 BRL – 010  Buying and Merchandising II  4
 BRL – 011  Retail Operations and Store Management II  4
 BRL – 012  Visual Merchandising and Store Management  4
 BRL – 013  Customer Value Management  4
 BRLT – 16  On the Job Training (OJT) and Vica Voce  12
 BRL – 015  IT Application in Retail  4

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Sumit Sharma

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